Heritage Hotel · Genuine Results
Genuine Case Study
A heritage property was under-priced for its experience. We repositioned it as a premium stay and grew ADR without discounting.
+24%
ADR
+37%
Direct revenue
+0.8
Review rating
+16%
Repeat guests
The property
- Type
- Heritage Hotel
- Location
- Location Confidential
- Keys
- 40
The challenge
- Under-priced relative to guest experience
- Heavy reliance on discount channels
- Brand story not reaching luxury travellers
What we did
01
Repositioned brand and premium rate architecture
02
Created relevant storytelling content
03
Targeted high-intent luxury demand
04
Introduced guest CRM and repeat-stay offers
"For the first time I actually understand where our revenue comes from. The reporting is outstanding."
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